Americans alone consume 500,000 tonnes of beef at McDonald’s in a year — five and a half million head of cattle
McDonalds are committing to a goal of purchasing verified sustainable beef. This sounds simple, but it’s actually a big challenge because there hasn’t been a universal definition of sustainable beef. they are collaborating with World Wildlife Fund (WWF), Cargill, JBS, and others to develop the Global Roundtable for Sustainable Beef (GRSB). This multi-stakeholder group has drafted guiding principles and best practices for sustainable beef
for more information see:
Global Roundtable for Sustainable Beef (GRSB)