Selected Publications

Lees N., (2021) The Irish Origin Green sustainability brand an evaluation of the relevance for New Zealand. Report prepared for the Agricultural and Marketing Research and Development Trust (AGMARDT)
Okoroji V., Lees N., & Lucock X., (2021)  Factors affecting the adoption of mobile applications by farmers: An empirical investigation. African Journal of Agricultural Research Vol. 17(1), pp. 19-29, January, 2021
Aboah, J., & Lees, N. (2020). Consumers use of quality cues for meat purchase- Research trends and future pathways. Meat Science166, 108142.
Lees, N., Nuthall, P., & Wilson, M. M. (2020). Relationship quality and supplier performance in food supply chains. International Food and Agribusiness Management Review23, 425-445.
Lees N., & Greenhalgh J., (2018) Vanuatu Nambawan Buluk Project: Market Analysis & Access Plan. Report prepared for the Ministry of Foreign Affairs and Trade (MFAT) – New Zealand Aid Programme
Lees N., (2017). An Investigation of Relationship Quality and Supplier Performance in New Zealand Red Meat Supply Chains – PhD Thesis

Trienekens, J., van Velzen, M., Lees, N., Saunders, C., & Pascucci, S. (2017). Governance of market-oriented fresh food value chains: export chains from New Zealand. International Food and Agribusiness Management Review, 1-20.

Lees, N., & Lees, I. (2017) Competitive advantage through responsible innovation in the New Zealand sheep dairy industry. International Food and Agribusiness Management Review, 1-20.

Lees, N., & Saunders, C. (2015). Maximising Export Returns (MER): Communicating New Zealand’s credence attributes to international consumers (Report No. 334). Agricultural Economics Research Unit (AERU) Canterbury, NZ: Lincoln University. . Download Report 

Lees, N. J. (2015). The potential for red meat value chains. Primary Industry Management 19 (1), 25-28.

Lees, N. J., & Nuthall, P. (2015). Case study analysis on supplier commitment to added value agri-food supply chains in New Zealand. Agricultural and Food Economics, 3 (1), 1-16.

Lees, N. (2014). What Is New Zealand’s Competitive Advantage New Zealand Institute of Primary Industry Management Magazine, June 2014.

Lees, N. (2013). Delivering high quality, safe and environmentally friendly food and fibre through long term agribusiness supply chain partnerships:  Paper presented at the IFAMA 23rd Annual World Forum and Symposium Atlanta, Georgia.

Lees, Nic. (2013). What food should we eat? Local, safe or environmentally sustainable food. Paper presented at the New Zealand Agricultural and Resource Economics Society Conference. Lincoln, Christchurch.

Lees, N. J. (2012). NZ-European Agri-food supply chains. Paper presented at the Annual New Zealand EU Centers Network Conference Massey University, Palmerston North.

Lees, N. J. (2012). Changing Attitudes to Agribusiness Industries in New Zealand. Paper presented at the 22nd Annual IFAMA World Forum and Symposium, Shanghai, China.

Lees, N. J. (2012). Globalisation of Chinese food and agribusiness: Direct foreign investment in the New Zealand Dairy Industry. Paper presented at the 22nd Annual IFAMA World Forum and Symposium, Shanghai, China.

Lees, N. J. (2011). Are New Zealand sheep and beef farmers a dying breed? Presented at the 21st Annual IFAMA World Forum and Symposium, Frankfurt, Germany.

Lees, N. (2006). Commercialisation Evaluation – Crop Simulation Models. Masters thesis, University of Canterbury, Christchurch.

Lees, N. J. (1993). Changes in the New Zealand Kiwifruit Industry 1980-1992: Examination of the Development of the New Zealand Kiwifruit Industry Under High Product Prices, It’s Subsequent Restructuring Under Falling Returns, and the Effects of Government Policy. Wellington: MAF Policy.

Howard, M., Lees, N., Tomkins, A., & Policy, M. A. F. (1992). Implications of increasing public awareness of health and environmental issues as related to pesticide use in the kiwifruit industry. Wellington: MAF Policy.

Newspaper and Magazine Articles

Overseas restaurant diners miss out on NZ story – NZ Farmer September 2014

How failing to market food as “premium quality” is costing producers dearly – National Business Review June 5, 2015

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