Research Projects
Ireland’s Origin Green sustainability brand: Relevance for New Zealand’s beef industry
This research studied Ireland’s Origin Green sustainability brand. It looks at what it is, how it is implemented in the Irish beef industry and its relevance to New Zealand. Compared to Ireland, the study found the New Zealand beef industry has been slow to implement important programmes such as the measurement of farm-level carbon footprints, traceability and consistent quality assurance standards.
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Grass-Fed Wagyu Beef Primary Growth Partnership
First Light Foods and Ministry of Primary Industries
Positioning New Zealand beef at the premium end of international markets and delivering long-term economic benefits are the key goals of a PGP programme producing highly marbled grass-fed beef from Wagyu-cross animals.
This PGP programme will develop an integrated value chain for high-value, marbled beef that is internationally recognised for its superior eating qualities.
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Maximising Export Returns for New Zealand’s Biological Industries
Ministry of Business Innovation and Employment Biological Industries Research Fund
Credence attributes are believed by a consumer to be present in a product even though they aren’t directly observed with purchase. Examples include food safety, animal welfare, environmental protection and cultural authenticity.
The research will identify credence attributes of major export products in China, India, Indonesia, Singapore and the United Kingdom. The research data will allow these attributes to be validated, tested and tailored to different customer values in different countries. Results delivered to decision-makers will improve New Zealand industries’ understanding of international consumers. This will inform market development decisions to maximise returns from exported products.
The research team is built on expertise in the AERU at Lincoln University, led by Prof Caroline Saunders, Prof Paul Dalziel, Dr Peter Tait and Nic Lees.
The research is being overseen by a Steering Group that includes representation from Beef and Lamb, DairyNZ, Export NZ, HortNZ, MBIE, MFAT, NZTE, NZ Wine Growers, Sustainable Business Council, Tuhoe Tuawhenua Trust, Wood Processors Association and ZESPRI.