Relationship quality in agrifood supply chains

Relationship quality and supplier performance in agrifood supply chains

The research looks at the influence of relationship quality on supplier performance. Data was collected through semi structured interviews followed by a quantitative survey of New Zealand sheep, beef and deer farmers. The data was analysed using structural equation modelling. The results showed that relationship quality is an important antecedent for supplier loyalty, communication and delivery quality. In addition, it has a small but significant effect on supplier profitability and delivery quantity

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Relationship quality and supplier performance in agri-food supply chains

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